Although many know Doe Deere for her awesome Instagram pictures and amazing blog her real claim to fame is being the founder and CEO of the very popular beauty brand Lime Crime. Lime Crime is a unique makeup brand that offers a variety of fun and expressive beauty products. Doe Deere originally created Lime Crime in 2008 just a few weeks before Halloween. She wanted women and even men all over the world to have a chance to experiment and express themselves with bold, fun, playful colors. Lime Crime Cosmetics is still one of the leading brands in the industry. Continue reading to learn more about Doe Deere and how Lime Crime grew to the popularity that it did.
Doe Deere Life And Career
Doe Deere was born in 1981 in Russia. She moved to New York City when she was just 17 years old and remained there until she married and moved to California with her husband.
In 2004 she opened her first eBay store to sell her own fashion line. She offered a variety of DIY fashion items that were both fun as well as colorful. Then in 2008 she began selling beauty products and soon Lime Crime Cosmetics was born.
Deere created Lime Crime as a way for people to express themselves with makeup. Until Lime Crime most companies offered the same basic colors and the same basic packaging. Deere attempted to change this by offering unique and innovative packaging as well as a wide range of fun, bright makeup colors. The packaging and colors are just two of the men who buy Lime Crime Cosmetics got to be as popular as it is. There are many other reasons why Lime Crime is so popular.
Why Lime Crime Is So Popular
Lime Crime is also popular due to their deeply pigmented colors. They last a long time and will never smudge or fade. Lime Crime is also very popular because they are vegan friendly as well as cruelty free. Everyday Doe Deere continues to create new and interesting beauty products that individuals all over the world can use and enjoy. Lime Crime products are available through their website as well as through a few other websites and retail locations.